Tempo de leitura: 3 minutos
In recent years, the international expansion of Brazilian companies has gained momentum, and with it, the need for communication that transcends borders has also grown. In this context, MGAPress has established itself as an international public relations agency with active operations in Argentina, Colombia, Chile, Peru, Mexico, and Brazil. The agency supports both Brazilian brands seeking to position themselves in other Latin American markets and Latin American companies looking to expand into Brazil.
MGAPress was founded on a clear vision: expanding business also means expanding stories. Many companies with great growth potential face challenges not because of their products, but because they struggle to communicate their value proposition across different languages, cultures, and media landscapes. To address this, MGAPress has built an international operation that combines strategic PR planning, multilingual content creation, and strong relationships with local journalists, ensuring relevance and earned media results in every market.
Each Latin American country has its own characteristics, and understanding them is the starting point for any successful communication strategy. In Mexico, for instance, the press values stories related to business, franchising, and expansion. In Argentina, there is a growing interest in topics related to wellness and self-care. In Chile, innovation and sustainability dominate the economic news agenda. Based on this diversity, MGAPress tailors each project, crafting authentic narratives adapted to each audience.
According to the MGAPress team, doing international PR goes far beyond translating press releases. It’s about understanding the cultural and media context of each country and adapting the message strategically. “A great story can be told in many ways, and the key is understanding what each audience wants to hear and how they want to hear it,” says the team.
One of the success stories that illustrates this approach is Casa do Construtor, the largest equipment rental network in Latin America. In partnership with MGAPress, the company developed PR campaigns in Chile, Argentina, and Mexico focused on international expansion, job creation, and innovation in the construction sector. The campaigns generated extensive media coverage and strengthened the brand’s position as a leader in franchising and construction outside Brazil.
Another highlight is Budha Spa, one of Brazil’s largest urban spa chains, which worked with MGAPress to expand its presence in Argentina. The strategy leveraged the local audience’s interest in wellness and balance, resulting in media coverage that reinforced the brand as a symbol of quality and care. The success of the campaign opened doors for further expansion across Latin America.
But MGAPress doesn’t just help Brazilian brands go global. The agency is also sought after by Latin American companies entering the Brazilian market. With in-depth knowledge of the Brazilian media and consumer behavior, MGAPress provides full support for building brand reputation, gaining visibility, and connecting with the local audience. The work includes communication repositioning, product launches, and strategic media relations.
This dual approach—from Brazil to Latin America and from Latin America to Brazil—positions MGAPress as a true regional communication hub. With local teams and native partnerships, the agency ensures consistent campaigns that are culturally sensitive and tailored to each market’s opportunities. “We believe communication is about building bridges, and every country has a different bridge to build,” summarizes the team.
MGAPress offers a range of services including international communication strategy, translation and cultural adaptation of press releases, media and journalist relations, reputation and crisis management, and digital PR actions. With these services, the agency helps brands tell their stories in a coherent, integrated, and meaningful way, whether in São Paulo, Buenos Aires, Santiago, Lima, Bogotá, or Mexico City.
As Latin American markets become increasingly interconnected and brands seek to engage with diverse audiences, international communication has become a key competitive advantage. MGAPress operates precisely at this point of connection, helping companies turn their expansion goals into consistent and credible narratives recognized by the media.
Today, with a solid presence in six countries and proven success cases, MGAPress continues to strengthen its mission of being the bridge between Brazil and Latin America through communication. Because before any commercial border, it’s a good story that opens the doors to new markets.
